The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

Client: What can you do to make prospects spend more time on my website? Me: I don't want them to spend more time on your website....

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...

It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding...

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...